The Founders

The Native American husband and wife team behind Native Style® Clothing.

Gary and Carmen Davis have deep roots in Indian Country. Gary, a member of the Cherokee Nation widely known as the first Native American rap artist “Litefoot,” and Carmen, a member of the Makah Tribe who is also Chippewa-Cree and Yakama, have visited hundreds of Tribal Nations, from remote villages in Alaska to the tip of Florida, to perform and spread messages of empowerment. In addition to his influential hip-hop career, Gary is a successful film and television actor with roles in the Indian in the Cupboard, Mortal Kombat, House of Cards and more.

The Davis’ business acumen is substantial, as evidenced by their launch and operation of seven thriving businesses, such as Davis Strategy Group and media company Native Business. Beyond that, Gary has solidified a reputation as a business executive and strategist, and served in executive leadership of national Tribal economic development organizations.

Our Why

The idea to create Native Style Clothing originated during Litefoot’s music and speaking tours that criss-crossed North America. Carmen, who handled all behind-the-scenes management, marketing and outreach for Litefoot Enterprises, became the owner, creative visionary and sales rep for Native Style Clothing, which rapidly gained notoriety via its mobile “pop up” shop which was set up across Indian Country at pow wows, event’s and on Litefoot’s tours.

Giving back to the community has always been a huge part of the Davis’ work. Beginning in 2005, the duo undertook a massive multi-year commitment: the Reach the Rez Tour, which in its first year visited 211 reservations and logged 54,000 miles — the equivalent of driving around the earth twice. Meanwhile, Carmen oversaw the tour in her official capacity as President of the non-profit organization the Association for American Indian Development through its initiative the Reach the Rez (RTR) program. During the tour, the Davis’ took no pay for their work and sold Native Style clothing for the duration of the tour in order to support themselves financially.

From its launch in 2001 to its global presence today, Native Style Clothing is a testament to the Davis’ creative talents, impeccable business execution, love of their culture and passion for Indian Country. The brand continually evolves to represent what’s hot in fashion by keeping their finger on the pulse of Indian Country.

The Davis’ business acumen is substantial, as evidenced by their launch and operation of seven thriving businesses, such as Davis Strategy Group and media company Native Business. Beyond that, Gary has solidified a reputation as a business executive and strategist, and served in executive leadership of national Tribal economic development organizations.

 

About Native Style® Clothing

Native Style® Clothing reps Indigenous power through fashion. Established in 2001, we filled a void in Indian Country as a Native-owned producer of streetwear and style that reflects our Native attitude, values and view of the world. 

Among the longest-standing Native-owned fashion brands, we have developed a name for ourselves as creators of authentic Native-designed and quality clothing and accessories. But more than that, Native Style Clothing is an extension of a lifestyle. Wearing Native Style Clothing means you’re proud to be Indigenous or an ally to the original inhabitants of this land. 

Our designs celebrate Native sovereignty and culture while defying the status quo. We stay fresh and on trend, revealing new lookbooks and custom designs each season. 

Over nearly 20 years, we’ve expanded to serve a global community, filling orders for customers around the world. What started as t-shirts, sweatshirts and hoodies quickly evolved to hats, women’s and children’s wear, and a full line of accessories. To this day, we’re among the hottest brands and disruptors in the fashion industry, asserting Indigenous self-determination and pride through style.

The Native Style Logo

The intent behind the Native Style logo was to create a brand identifier that not only demonstrates that we are an Indigenous fashion company that is Native owned and operated but importantly utilizes four culturally significant symbols, which inform our creative process and demonstrate the mission of our brand. The symbols themselves each speak to an aspect of our culture that we personify through our designs and are also an homage to the sacredness of the number 4 and recognition of the four sacred directions.

Don't Be Shy. Get In Touch.

If you are interested in working together, send us an inquiry and we will get back to you as soon as we can!

 

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